Privacy Policy

Last Updated: July 21, 2026

1. Introduction

Guided Protection (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, appointment reminders, and website tracking tools.

By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

2. Information We Collect

Contact Information

We may collect your name, email address, phone number, mailing address, and other information you provide when you submit forms, book appointments, request information, or otherwise communicate with us.

Communications Data

If you opt in to receive communications, we may collect your messaging preferences and maintain records of consent, subscriptions, and opt-out activity related to SMS and email communications.

Usage and Device Information

We may use cookies, pixels, analytics tools, and similar technologies to collect information about how you use our website. This may include your IP address, browser type, device information, pages visited, and website interaction data.

Appointment and Service Data

If you schedule an appointment, request an insurance consultation, or use our services, we may collect information associated with those interactions, including your coverage interests and preferred method of communication.

3. How We Use Your Information

We may use your information to:

Provide requested services and customer support

Respond to questions and insurance coverage requests

Schedule consultations and appointments

Send appointment confirmations and reminders

Send SMS and email communications that you have explicitly consented to receive

Improve our website, services, and marketing performance using analytics

Maintain compliance records related to consent and opt-outs

Protect our business and website users, including through fraud prevention and security monitoring

Comply with applicable legal and regulatory requirements

4. Cookies and Tracking Technologies

We may use cookies and similar technologies to personalize your experience, improve website functionality, and understand how our website is used.

You can control or disable cookies through your browser settings. Please note that some website features may not work correctly if cookies are disabled.

5. How We Share Your Information

We do not sell your personal information.

We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes.

We may share information only in the following limited circumstances:

Service Providers

We may share information with trusted service providers that help us operate our business and deliver services, including:

SMS and email delivery providers

Website and hosting providers

Customer relationship management platforms

Appointment scheduling tools

Customer support providers

Analytics and security providers

Insurance carriers and service providers when necessary to assist with your coverage request

These providers may only use your information to perform services on our behalf and must protect it in accordance with applicable requirements.

Legal and Safety Requirements

We may disclose information when required by law, court order, government request, or when reasonably necessary to protect the rights, safety, and security of Guided Protection, our clients, website users, or others.

Business Transfers

If Guided Protection is involved in a merger, acquisition, reorganization, financing, or sale of business assets, information may be transferred as part of that transaction. Any successor will be expected to honor this Privacy Policy.

Third-Party Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors that provide support services, such as customer service, appointment scheduling, communications delivery, or website management.

All other use-case categories exclude text-messaging originator opt-in data and consent. SMS opt-in information and consent will not be shared with any third parties for their own marketing purposes.

6. Your Choices

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message you receive from us.

After you send STOP, you may receive a confirmation message. You will no longer receive SMS messages unless you opt in again.

Email Opt-Out

You may unsubscribe from marketing emails by clicking the unsubscribe link included in the email.

You may still receive service-related or appointment-related communications when necessary.

Access, Correction, and Deletion

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable legal and recordkeeping requirements.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of your information.

8. Children’s Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information directly from children under 13.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations.

The updated version will be posted on this page with a revised “Last Updated” date.

10. Contact Us

For questions or concerns regarding this Privacy Policy, contact:

Guided Protection
Traci S. Mc Kinney, MBA
Valparaiso, Indiana

Phone: (219) 508-2581
Alternate Phone: (317) 593-9386
Email: [email protected]